The Persuasion Green Room™
The Psychology of Influence and the Science of Neuro-Strategy. Delivered in 1-on-1 clinical sessions.
Neuro-Strategist & Founder| Architect of Elite Sales Teams, High-Stakes Communication, and the Psychology of Influence for Business Growth.
Fiorella Piccolo Johanning is a Neuro-Strategist whose unique perspective on influence is born from a trio of fundamentals: the precision of process engineering, inherent to her German roots; a sensibility refined by her Italian heritage for architecting the experiences that generate desire for luxury brands; and a mastery of strategy in the dual ecosystem of Costa Rica, a country that is simultaneously a global life sciences hub and a world-class laboratory for high-value hospitality. This is the lens through which she masters the innovative dynamics of the markets of the Americas, with Costa Rica as her center of operations.
The Architect of Influence
Her 18-year career as a portfolio entrepreneur and strategic consultant has led her to forge a dual mastery in two of the most demanding ecosystems:
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The Healthcare Sector: Teaching specialists, hospitals, and industry suppliers how to communicate complex innovations, thereby generating unwavering trust both within the sector and with their patients.
The Luxury & Hospitality Sector: Mastering the art of architecting the complete client experience—from the brand narrative to the commercial and communication strategies of the team—with the sole purpose of commanding a premium price and maximizing profitability.
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The success of this trajectory was the foundation for being awarded the O-1 "Extraordinary Ability" Visa in the United States. This immersion in one of the world's most demanding business arenas granted her a unique global perspective on the challenges any professional—be it local or expatriate—faces when forging their authority.
Today, Fiorella Piccolo Johanning holds a certainty that has defined her career: real influence is not born from noise, but from the precise dissection of human behavior.
From her role as Founder at the neuro-strategy firm she leads, Piccolo Healthcare & Assoc., she observed a critical need that traditional consulting was not designed to forge: the success of any business plan ultimately depends on the influence of the person executing it.
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From that revelation, two creations were born: a methodology and the space to apply it.
First, she developed The Argenta Method™, her proprietary system that fuses the psychology of influence with the architecture of commercial and sales strategies for a global market.
Second, she founded The Persuasion Green Room™, the virtual clinic designed as the exclusive space where, through 1-on-1 sessions, this method is integrated.
Her mission is not just to advise. It is to equip. To take the complex science of human behavior and forge it into a definitive competitive advantage for her clients.
The Persuasion Green Roomâ„¢
The Architecture of Knowledge
DECODE the environment. Influence isn't about talking, it's about seeing. Our method teaches you how to read the "invisible conversation"—the power dynamics, the hidden motivations—that lurk behind words.
ARCHITECT the message. Brilliant ideas aren't enough; they must be presented in a way that resonates with the audience. We provide the "blueprints" for constructing neurologically persuasive arguments and offers.
CALIBRATE presence. Authority isn't demanded, it's projected. We work with our clients to align their verbal and nonverbal communication, transforming their preparedness into serene and undeniable confidence.
FORGE the advantage. In business, success doesn't go to the one with the loudest voice, but to the one with the most precise psychological strategy. Our method helps forge that advantage.
MASTER the result. The ultimate goal is autonomy. We provide our clients with the method so they can consistently transform their conversations into the results their expertise deserves.
“My conviction stems from a truth I've observed for 18 years: our society trains us to be experts in our profession, but forgets to train us in the most critical skill of all: learning how to sell.
I've seen luxury spas, equipped with the most advanced technology, present their services with a communication and sales model not designed to maximize profitability per client. I've observed medical specialists whose digital marketing was highly respected by their peers, but who failed to always connect with the emotional needs of patients and who lacked sales systems that differentiated them from their peers in the same medical specialty. And I've also seen exceptional lawyers, masters of the law, who had not been exposed to the neurocommunication techniques that determine the outcome of a high-value negotiation.
The observation is always the same: a critical gap exists between a service's excellence and the team's ability to communicate that value in a way that is neurologically persuasive. My mission is to close that gap by aligning every touchpoint—from digital marketing to the sales conversation—with business objectives, to transform a team's expertise into measurable results."
Fiorella Piccolo Johanning
Neuro-Strategist | Expert in the Psychology of Influence Applied to Business Growth.
Founder of The Persuasion Green Room™ & The Argenta Method™